Creative Toolkit

Our top picks for content and social media success

As most of you will be aware, JV Communications has two main aspects: content creation and social media management. In order for us to successfully carry out tasks for our clients we often utilise some amazing tools, which we are going to share with you. Some of these tools are simple to use and free, some take a little while to master and involve a bit of an investment. We do of course use different equipment/tools depending on the client’s requirements and the outcome we are trying to achieve. 

Content creation 

• Professional camera equipment - Jo has a Canon R5 and a mixture of lenses including 24-70mm f/2.8, 70-200mm f/2.8 and 85mm f/1.4.

• Accessories - tripod (good for static video shots and photos where less light is available), gorillapod (good for videography when moving around to stabilise the shot), external flashes when required to achieve different results with the lighting. 

• Phone camera - great for certain reel creation, snaps to add to stories and to achieve certain angles for example holding a coffee cup in front of you. 

• Adobe Suite for editing - Adobe Bridge to organise and store files, Adobe Photoshop to edit photos and Adobe Premiere Pro for editing video. 

• Adobe Illustrator for creating any graphics and occasionally Adobe InDesign for designing documents for current clients. 

• WeTransfer - for sending high resolution images across to clients. 

• Pinterest and Canva are tools we use to gather inspiration, these are free and simple to use to create something quick. 

Social media management 

• Google Drive - we share working documents so we can collaborate on projects and both keep up to date on what has been planned.

• Gmail - allows us to both access the mailbox and keep on top of sent and received messages. 

• Meta Business Suite - many of our clients use Instagram and Facebook so we do most of our scheduling through this, as well as using this for helpful insights

• WhatsApp - this is really helpful for us and our clients as we can exchange quick messages and share photo content captured on our phones. 

From a more ‘business-y’ aspect, we also use Xero for accounting. This is super user friendly and is a great way for us to share information with our accountant. There are of course lots of other tools out there and it may take a bit of time to work out what suits you and your business best. For us, these are our favourites and what we find most efficient and effective. We would love to hear from you if you have any tools that you rely on! 

Sunny wishes, 

Jo & Vic